If you watched the Super Bowl on Sunday or you’ve been on Internet news sites since, you’ve probably seen the jarring commercial put out by Nationwide Insurance. While many believe the commercial was in very poor taste, the company is doing exactly what it set out to do – start a conversation about home safety.
If you haven’t seen it, the commercial depicts a young boy talking about all the things he’ll never do because he died in a preventable household accident. When you’re expecting goofy, fun, and feel good ads, this one really hit your emotions hard – especially mothers who have lost children themselves.
Nationwide defends the commercial. They purport the ad was not meant to sell their insurance, but rather start a dialogue about child safety. The message is important, but I think the delivery needs work.
Read the full article here: Nationwide responds to ‘dead kid’ Super Bowl controversy